Wu yao
China
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee. Together with Baidu and the National Library, they designed the input method skin of Shanhaijing series, and jointly created the online red products "Palace Museum suitcase" and "Zhengda Guangmeng" with the National Palace Museum Before and after cooperation with Xinhuanet, Li Ning, China, Chengdu University Games, shede, vivo, King glory, ZTE, Netease, amuxi, COSCO, China Resources, Dongfeng Motor, etc. Access Wu yao Newsroom
Featured Designs
Wu yao
Car Sticker
Designed limited edition car stickers for the Fengxing T5 Evo car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. At the same time, 3 different colors are provided as options.
A' Advertising, Marketing and Communication Design Award - Golden (2024) - Access Wu yao Car Sticker Press Kit
Wu yao
Premium Nut Gift Box
The design inspiration comes from the global travel of the Three Squirrels. The outer box is made of cardboard and synthetic leather to create a delicate texture. It contains eight unique nut jars from different regions, each adorned with IP travel illustrations that blend traditional Chinese mountain and water strokes. Through the theme of Mountain and Sea Tasting, it vividly showcases the wonderful stories of collecting nuts from different regions.
A' Packaging Design Award - Silver (2025) - Access Wu yao Premium Nut Gift Box Press Kit
Wu yao
Illustration
The entire scene revolves around the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, with the theme still being Chinese style itself. In addition to the unique urban architecture and beautiful natural scenery in the Sichuan Chongqing region, it also showcases numerous cultural landscapes. The screen uses heat transfer printing to display in offline stores, and due to the different needs of offline stores, there are various sizes to choose from.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2025) - Access Wu yao Illustration Press Kit
Wu yao
Illustration Series
The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.
A' Graphics, Illustration and Visual Communication Design Award - Golden (2023) - Access Wu yao Illustration Series Press Kit
Wu yao
Illustrations
This project is an illustration for GeziWo Park. The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project. Taking "Night of Fantastic Animals" as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The huge light source breaks the tranquil scene, as if it is the key to a fantasy journey. The second part is "Dream", with many colors covering the whole picture, The mermaid elves are swimming in the blue ocean.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2024) - Access Wu yao Illustrations Press Kit
Wu yao
Illustrations
The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2024) - Access Wu yao Illustrations Press Kit
Wu yao
Alcoholic Beverage Packaging
Challenger is a spirits packaging design. Inspired by traditional Chinese mythology Nezha and Wukong. Express the spirit of courage to challenge. The main colors of the bottle are blue and orange with illustrations. The packaging box is dark blue, with elements representing Wukong and Nezha printed on the front, and the craftsmanship is embossed with hot stamping. Integrate illustration art and Chinese culture into packaging. Adopts an oblique 60-degree double-door opening method.
A' Packaging Design Award - Silver (2024) - Access Wu yao Alcoholic Beverage Packaging Press Kit
Wu yao
Graphic
This design was created for the graphic design of Ba Gong's house, which is located along the route of China's Ten Thousand Miles Tea Road, and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with beauty as the core theme of creation. Inspired by nature, geometry, and architecture, transforming beauty into visual patterns.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2025) - Access Wu yao Graphic Press Kit
Wu yao
Limited Gift Box
The design integrates Chinese and Western elements, inspired by ancient Chinese food boxes and the Chinese style prevalent in 18th century Europe, blending Chinese and French attractions and elements. The cardboard box is decorated with Panpan logo ribbon lines, which also resemble ribbons and connect the Chinese and French elements in the illustration. The metal nameplate and limited edition logo highlight quality, with illustrations paired with embossed wheat and bamboo grain patterns.
A' Packaging Design Award - Bronze (2025) - Access Wu yao Limited Gift Box Press Kit
Wu yao
Liquor Packaging
Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.
A' Packaging Design Award - Silver (2023) - Access Wu yao Liquor Packaging Press Kit
Wu yao
Illustration Series
Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.
A' Graphics, Illustration and Visual Communication Design Award - Silver (2023) - Access Wu yao Illustration Series Press Kit
Wu yao
Visual Design
This is a large-scale comprehensive design designed for the Wudang Mountain World Cultural Heritage. The visual design has been updated to sort out its business logic. Illustrations were created inspired by its ancient buildings and landscapes. Assisted in digitizing cultural heritage and created and organized graphic designs. and flagship store interior design that showcases commercial vitality. Protect cultural heritage while developing commercial value.
A' Cultural Heritage and Culture Industry Design Award - Bronze (2024) - Access Wu yao Visual Design Press Kit
Wu yao
Gift Box
The inspiration for the color selection comes from the beautiful landscape of China. The harmonious pictures of civilization, ecology, and nature are integrated with the green bottle body which adds an elegant charm to the design. The design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China.
A' Packaging Design Award - Bronze (2023) - Access Wu yao Gift Box Press Kit
Wu yao
Packaging
With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.
A' Packaging Design Award - Bronze (2023) - Access Wu yao Packaging Press Kit